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Ten Farnsworth in Fort Point: Marketing History

The overall marketing techniques for Boston’s new developments are changing and the Farnsworth in Fort Point is a perfect example how. Farnsworth is replacing digital advertising with a more tangible form of advertising: via book.

The manuscript will include photography and maps from the Trustees of the Boston Public Library, vintage ads, and old photographs. The purpose of creating this book is to allow potential clients an authentic look into the developer’s vision of the property. So sit back and enjoy getting into this development’s back story; for who knows, this read may ignite some passion in your already somewhat interest.

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